One of the most common questions we get is “Who else is using SplitFit?”. Have you ever asked that? It is very common, and it has a good reason: Peer influence. We get it a lot when we launch a new product (right now it is all about SplitFit).
Wikipedia explains it like this:
Peer pressure (or social pressure) is the direct influence on people by peers, or the effect on an individual who gets encouraged to follow their peers by changing their attitudes, values or behaviors to conform to those of the influencing group or individual. This can result in either a positive or negative effect. This type of pressure differs from general social pressure because it causes an individual to change in response to a feeling of being pressured or influenced from a peer or peer group. Social groups affected include both membership groups, in which individuals are “formally” members (such as political parties and trade unions), and cliques, in which membership is not clearly defined. However, a person does not need to be a member or be seeking membership of a group to be affected by peer pressure.
From a purchasing perspective in healthcare, we often let others test things out to see if they are safe to use. We take cues from those around us.
Do you know who you are in the bell curve? And…do you think the curve has a different distribution depending on what product or surgical speciality it covers?